We make deals that bring our talent forward
working together to be exceptional
Key United is a full-service management company, comprising of honest, connected, hard-working, passionate and productive professionals who make a point of building long lasting and meaningful relationships with our athletes. We are united by a common goal; being exceptional in everything we do for our clients.
We proudly represent a number of established players and rising stars - supporting their careers, families and when relevant brand opportunities. Built on integrity and a relentless pursuit of providing all that is possible for our clients, our expert team of intermediaries, service managers and media managers provide a full suite of services for the modern footballer - from contract negotiations, through exploiting endorsement opportunities and beyond.
Key United is well connected at all levels of the game, enabling us to support our talent throughout every stage of their career.
eye for talent
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Shaping your football career
Key United will - together with you - develop an individual strategy to get the most out of your football career. This individual strategy will be shaped based on your ambition and vision of your career and our expertise, knowledge and networks in the football industry.
We insist on including you and your family on all decisions and welcome your input. Whether it concerns securing a development loan or your next move, we will tailor bespoke plans and offer the best professional advice throughout your career.
Creating success for the future
Key United invests time and effort in talented players like you and represents them all over the world. Our organisation dedicates all its attention to a wonderful and selective group of players, whose careers are constantly growing each season. It is great to be able to support and contribute to this development.
We pride ourselves on identifying, recruiting and representing some of the top young prospects in football. Our experience and contacts ensure we source the right move for our clients, as this can be a key part of a young players development. Our selective recruitment policy is unlike many other management agencies. We ensure each agent only represents a small number of players, allowing us to dedicate more time to you and your family.